Authenticity: Authenticity is not just being honest and transparent, it’s also being accountable for all your content. Being honest with yourself and transparent to readers means we do not allow sponsored content, content marketing or any stories whose sole purpose is to gather signups and traffic rather than create value for the reader. Articles should be informative and educational, and all relevant information that might have influenced or affected your decisions should be disclosed. This also means engaging authentically with your audience.
Context and completeness: Every article should provide the necessary background for a reader to understand the story. Stories should be complete and comprehensive. When you quote, edit or use someone else's words, you should always aim to stay true to their meaning and the context of them. While we realize you can’t always include everything, each piece of content should leave the reader feeling satisfied and informed on the topic or issue.